Over the next two to three years, the company plans to invest around Rs 10 crore to scale its frozen food operations
As part of its strategy to expand into the ready-to-eat and ready-to-cook food segment, DSM Fresh Foods, the parent company of Zappfresh has introduced Meevaa Foods, its new frozen vegetarian snacks brand.
The company aims to address the growing demand for safe, hygienic and convenient food options among urban consumers. Over the next two to three years, the company plans to invest around Rs 10 crore to scale its frozen food operations, strengthen processing capabilities and expand its product portfolio.
“With Meevaa Foods, our objective was to create frozen products that consumers can trust and enjoy at home. Our recent acquisition in the frozen and processed foods segment enabled us to fast-track this vision, allowing us to bring our frozen food range to market within just a few weeks, while significantly strengthening our manufacturing and processing capabilities,” stated Deepanshu, Managing Director, Zappfresh.
Zappfresh has started with a pilot range of 12 frozen products, with plans to introduce additional products every quarter based on consumer response and category growth. Frozen food products will be available in Delhi NCR starting 9 February, followed by Mumbai and Bengaluru from 1 March. The initial portfolio includes vegetarian frozen ready-toeat and ready-to-cook products, such as samosas, momos, kebabs, patties, tikkis, spring rolls and gravies.
“The frozen food category in India is evolving rapidly, supported by better cold-chain infrastructure and changing consumer habits. We believe frozen foods can offer consistency, safety and great taste when done right. Meevaa Foods fits well into our long-term vision of expanding into value-added foods and building capabilities that support both domestic consumption and exports,” Prreya Aggarwal, Director, Zappfresh.
As part of its supply strategy, the company expects imports and exports to account for around 15 to 20 percent of its frozen food volumes. The company said that the frozen food range is already being exported to international markets including Canada, the United States and Saudi Arabia.
