Amazon invested more than USD 1.2 billion and engaged around 15,000 professionals in 2023 to defend the brand, its merchants, and customers against fraud and counterfeiting. Amazon stated that when a client purchases from the store, they believe that they will receive real goods and when companies choose to sell in the store, they trust Amazon to give a fantastic selling experience free of unscrupulous actors, according to the Amazon 2023 Brand Protection Report.
“In 2023, Amazon invested more than USD 1.2 billion and employed more than 15,000 people, including machine learning scientists, software developers, and expert investigators, who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse,” it said.
Amazon stated that it employs document forgery detection, advanced image and video verification and other technology to swiftly determine the legitimacy of government-issued identification papers and whether they match the individual requesting to sell on the marketplace.
These technologies, it stated, together with ongoing innovation in its machine learning-based detection, are discouraging criminal actors from attempting to set up new Amazon selling accounts.
“In 2023, Amazon stopped more than 700,000 bad actor attempts to create new selling accounts, stopping them before they were able to list a single product for sale in our store. This is down from 6 million attempts by bad actors to create new Amazon selling accounts in 2020,” the report said.
Furthermore, Amazon took action against over 7 million counterfeit products worldwide in 2023, seizing and appropriately disposing of them to prevent harm to customers or resale in the retail supply chain.
Since its establishment in 2020, Amazon’s Counterfeit Crimes Unit has actively pursued over 21,000 wrongdoers through legal actions and referrals to law enforcement agencies.
Despite a significant increase in the number of products available for sale on the platform since 2020, Amazon experienced a more than 30 per cent reduction in valid notices of infringement submitted by brands.
The report highlighted Amazon’s proactive measures, noting that its controls successfully intercepted over 99 per cent of suspected infringing listings before brands needed to take action and report them.
