Bikano introduced its latest offerings – the “Madras” and “Tasty Saga” Flavor Mixtures. This expansion into the southern Indian taste palette marks a significant milestone for Bikano as it aims to cater to diverse regional preferences and tap into new markets.
Manish Aggarwal, Director of Bikano, Bikanervala Foods, expressed his excitement about Bikano’s foray into the southern market, stating, “The introduction of our latest offerings, ‘Madras’ and ‘Tasty Saga’ Flavor Mixtures, marks a significant milestone for Bikano as we expand our footprint in the rich culinary landscape of southern India. These new products underscore our commitment to innovation and our dedication to meeting the evolving tastes of our esteemed customers. We believe that by diversifying our product range and entering new markets, we can further solidify our position as a leading player in the snacks industry. The products will be available not only across India but also in international markets.”
Kush Aggarwal, Head of Marketing at Bikano, highlighted the increasing demand for mixtures in the snacks category, stating, “The demand for mixtures continues to soar, with a consistent annual growth rate of 25 per cent. As a dominant player in the traditional snacks segment, we are confident that our new products will further elevate our presence in this category. Additionally, speaking about Bikano’s overall market strategy, we currently hold a market share of 5-6 per cent in the snacks industry, and our aim is to increase this to 8-10 per cent in the near future. The launch of our new products aligns with our broader vision of expanding our market presence and delivering quality snacks to consumers across India and beyond.”
With expectations set high, Bikano anticipates capturing a significant market share of 2-4 per cent in the southern Indian snacks category with the introduction of the “Madras” and “Tasty Saga” Flavor Mixtures.
Bikano has set a target of 1800 crore turnover by FY 2023-24. Through strategic initiatives such as the expansion of manufacturing facilities and the exploration of opportunities in frozen products, Bikano is poised to enhance its global footprint.
Internationally, the company aims for a remarkable 40 per cent year-on-year growth in export sales. In FY 2023-24, Bikano witnessed a 20 per cent surge in sales and it anticipates a further 20 per cent growth in sales for FY 2024-25.
