Boat, a consumer electronics brand said that Bollywood star Ranveer Singh has joined as an investor and the official face of its audio goods, according to the press release.
Singh invested an unknown amount in the company. According to the statement, Singh’s entrepreneurial energy and extensive awareness of Gen Z and millennial audio tastes make him a valuable strategic addition to boAt.
“Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core values,” said Gupta, co-founder, and CMO, Boat.
The company has also announced an upcoming campaign featuring Singh for Boat’s sub-brand ‘Nirvana series’.
