India’s Digitally Native Generation Driven By Price Sensitivity, Value Over Loyalty
As Gen Z and Millennials become more price-conscious and focused on experiences, value now takes precedence over brand loyalty
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Bollywood Actor Ranveer Singh Invests In Boat
- by BW Retail World Bureau
- February 1, 2024
Boat, a consumer electronics brand said that Bollywood star Ranveer Singh has joined as an investor and the official face of its audio goods, according to the press release. Singh invested an unknown amount in the company. According to the statement, Singh’s entrepreneurial energy and extensive awareness of Gen Z and millennial audio tastes make him a […]
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Domino’s Joins ONDC In India, Expands Reach Beyond Own App
- by BW Retail World Bureau
- February 1, 2024
Domino’s Pizza, which is run in India by Jubilant FoodWorks Ltd (JFL), has joined the Open Network for Digital Commerce (ONDC) network, the food services firm said on Tuesday. Domino’s catalogues will now be visible on numerous applications throughout the network, allowing for smooth purchases, the company said. Customers in the Delhi NCR may already […]
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About 68% Gamers Prefer PC Over Smartphones: Study
- by BW Retail World Bureau
- November 27, 2023
A majority of gamers, as revealed by the HP India Gaming Landscape Study 2023, prefer PCs over smartphones, with 67 per cent expressing this preference. The study, which covered 3,000 gamers across 15 Indian cities, also found that gamers are willing to invest over Rs 1 lakh on average for a gaming PC. Key reasons […]
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With The Ongoing Festive Season, The Diamond Jewelry Industry Is Poised For Significant Growth
- by BW Retail World Bureau
- September 27, 2023
Diamonds have always been an enduring symbol of love, happiness and the celebration of life’s most cherished moments. As we approach the upcoming festive season, the diamond jewelry industry is poised for significant growth, with expectations of a remarkable 20 per cent increase compared to last year’s festivities. This year has witnessed phenomenal growth in […]
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G-SHOCK India Partners With Cricketer Shubman Gill As Brand Ambassador
- by BW Retail World Bureau
- August 25, 2023
G-SHOCK India, the watches, on Thursday, unveiled the association with cricketer Shubman Gill as its brand ambassador. “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower […]