Boat Enters Dashcam Market With Hive 4K, ADAS Range
Boat expands into automotive tech with the Hive Dashcam series, offering 4K recording, Sony STARVIS sensors, GPS tracking and ADAS features across three price segments.
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Electronics
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Wearable Market In India Sees Record Growth Of 34% In 2023: IDC Report
- by BW Retail World Bureau
- February 17, 2024
India’s wearable market witnessed unprecedented growth in 2023, with 34 per cent surge in sales, reaching a historic high of 134.2 million units. The growth was fueled by good performances in both the smartwatch and earwear segments. Smartwatch shipments saw 73.7 per cent year-over-year (YoY) increase, totaling 53.4 million units in 2023. Market dynamics shifted […]
Electronics
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India’s Smartwatch Market Explodes 50% In 2023
- by BW Retail World Bureau
- February 9, 2024
Smartwatch shipments in India increased 50 per cent year-over-year (YoY) in 2023 driven by the rising penetration of smartwatches, proliferation of affordable devices, Indian brands’ enhanced efforts to grow sales, and local manufacturing, according to a Counterpoint Research report released on Wednesday. “While the market continues to register high growth rates, we are seeing some […]
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Bollywood Actor Ranveer Singh Invests In Boat
- by BW Retail World Bureau
- February 1, 2024
Boat, a consumer electronics brand said that Bollywood star Ranveer Singh has joined as an investor and the official face of its audio goods, according to the press release. Singh invested an unknown amount in the company. According to the statement, Singh’s entrepreneurial energy and extensive awareness of Gen Z and millennial audio tastes make him a […]
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Apple Leads Even As Global Smart Audio Market Q3 Shipments Drop 3%
- by BW Retail World Bureau
- December 18, 2023
The global smart personal audio market experienced a 3 per cent year-on-year (YoY) decline, amounting to 110 million units. Developed regions grappled with challenges, while emerging regions showcased resilient growth, revealing a shifting landscape in the industry. True Wireless Stereo (TWS) devices took a commanding lead, constituting an impressive 73 per cent of total shipments. […]
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Boat Collabs With Reliance Jio To Launch New Smartwatch
- by BW Retail World Bureau
- December 12, 2023
Akash Ambani led Reliance Jio collaborated with homegrown consumer tech company Boat. Together, both the players have launched the groundbreaking Boat Lunar Pro LTE smartwatch in India. As per the media reports, it provides a wide range of features but also offers a seamless connection with Reliance Jio’s eSIM network. The smartwatch boasts a built-in […]
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E-commerce & Marketplaces
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Boat, Swiggy Instamart Partners For Quick Electronics Delivery
- by BW Retail World Bureau
- December 2, 2023
Consumer electronics brand Boat has partnered with quick commerce grocery delivery platform Swiggy Instamart, the company announced in a press release on Friday. Commenting on this partnership, Aman Gupta, co-founder and CMO, Boat said, “This partnership will provide our consumers with the ultimate convenience of ordering their favourite boAt products and having them delivered to […]
Electronics
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India’s Smartwatch Shipments Surge 21% YoY, Domestic Production Hits Record High
- by BW Retail World Bureau
- November 24, 2023
India’s smartwatch shipments experienced a 21 per cent year-on-year (YoY) growth in the third quarter of 2023 (Q3 2023), reaching a historic high for domestic manufacturing at 82 per cent, compared to a 4 per cent a year ago, according to a Counterpoint Research report. The surge in shipments was primarily fueled by a substantial […]
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boAt, Reliance Digital Launch First-of-its-Kind Smart Ring Hologram In India
- by BW Retail World Bureau
- September 22, 2023
boAt, an audio and wearable brand, has partnered with Reliance Digital, the technology retail chains, to offer consumers a unique retail experience using 3D Hologram Projections to introduce the boAt Smart Ring. This marketing initiative between boAt and Reliance Digital aims to revolutionize the Indian retail industry by introducing an immersive experience for customers that […]
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People
BoAt Elevates Vivek Gambhir As Chairman, Co-Founder Mehta To Become CEO
- by BW Retail World Bureau
- March 17, 2023
Imagine Marketing Limited (parent company of boAt) on Thursday announces that the Board of Directors has appointed Vivek Gambhir as Chairman of the company. Sameer Mehta, co-founder, will take on the role of CEO and Managing Director. Vivek Gambhir, in his new role as Chairman, will continue to guide the leadership team on matters of […]