Partnership enables instant checkout credit for eligible customers, with EMIs of up to Rs 1 lakh and tenures of up to 12 months
Digital lender Fibe has forayed into consumer credit for ecommerce through a partnership with Flipkart, rolling out its Buy Now, Pay Later (BNPL) offering on the online marketplace’s checkout platform. The integration allows eligible Flipkart customers to access instant credit at the point of purchase, enabling them to convert cart values of up to Rs 1 lakh into equated monthly instalments (EMIs) with repayment tenures ranging from three to 12 months. The credit approval process is fully digital, requires minimal documentation and carries no hidden charges, the company said.
The move marks an expansion of Fibe’s consumer financing business, which has so far focused on essential categories such as healthcare and education or upskilling. By entering ecommerce, the company is seeking to tap into demand for flexible payment options as affordability continues to influence online shopping decisions.
“This partnership allows us to integrate our consumer financing offering into an e-commerce checkout experience. Working with Flipkart aligns with our focus on building technology-led credit solutions for everyday use cases,” said Akshay Mehrotra, Managing Director and Group CEO, Fibe.
Flipkart said the partnership would strengthen the range of financing options available to its customers, particularly mobile-first and value-conscious shoppers. “By integrating flexible credit solutions into the payment journey, we continue to simplify online shopping and help customers plan their purchases with confidence,” said Nishant Kurup, Vice President Fintech, Flipkart Group.
With Flipkart’s scale and reach across customer segments, the collaboration is expected to help Fibe widen the distribution of its credit products through digital channels while expanding its presence in consumer lending for online commerce.
