A report notes that online shopping in 2025 no longer behaved like a sequence of big moments or sale-led spikes, it functioned as everyday infrastructure
Highlighting that India’s ecommerce ecosystem shifted from sale-led spikes to dependable, everyday infrastructure, a report has revealed that Mondays consistently topped the charts for average order volumes. Order volumes grew by 13.5 per cent year-on-year (YoY) while average order value increased by 21 per cent YoY in 2025.
The report, based on an analysis of ClickPost’s dataset covering 635.22 million orders, emphasised that . goods and services tax (GST) 2.0, which slashed tax rates on electronics, appliances and fashion, made big-ticket items instantly more affordable, driving 23 to 25 per cent stronger festive demand than last year.
“Online shopping in 2025 no longer behaved like a sequence of big moments or sale-led spikes. It functioned as everyday infrastructure, something consumers returned to repeatedly, with confidence that it would simply work,” the report pointed out.
In 2025, 41 per cent of orders were prepaid, up from 32 per cent in 2024. The shift played out geographically, revealing the full extent of digital trust. Metro markets led the charge with a high 46 per cent prepaid adoption rate. Tier 2 cities showed the fastest YoY growth, hitting 40 per cent prepaid usage. Even with cash-on-delivery (CoD) being deeply ingrained, tier 3 India still clocked an impressive 34.5 per cent prepaid share, the report mentioned.
Tier 3 deliveries became around 29 per cent faster year over year, the strongest improvement across all regions. This was faster than the the speed gain seen in tier 1 markets (7.1 per cent). With tier 2 and 3 accounting for more than half of all orders, speed was no longer a metro privilege.
The report emphasised that on-time deliveries improved to 36 per cent, up from 28 per cent in 2024, meaning one in three orders now arrives exactly when promised. The report noted that delivery issues scaled back by around 4 per cent from last year. Return rates dropped from nearly 29 per cent in 2024 to under 22 per cent in 2025.
