The study says that around 37 per cent of the urban Indian households are planning to spend Rs 20,000 or more this time around
As the digital channels are increasingly becoming popular, a report by LocalCircles has stated that urban households are expected to opt for ecommerce and online platforms as their preferred mode for festive spending this year, news agency PTI reported.
While adding that the total festive season 2025 spending is likely to be Rs 2.19 lakh crore, the report is expecting a 115 per cent surge in urban households that are expected to primarily shop online. The study mentioned that around 37 per cent of the urban Indian households are planning to spend Rs 20,000 or more this time around.
Convenience, wide selection, friendly return and refund policies and value for money are among the key factors that are influencing the shift towards online. The study revealed that only 13 per cent of respondents had indicated plans to shop online during the most commercially active period of the year (festive season) in 2024.
The report pointed out that around 44 per cent of people who are expected to shop online are likely to spend on smartphones and consumer electronics and a similar chunk are expected to empty their wallets on home renovation. As per the study, around half of the ecommerce shoppers are expected to spend on fashion and beauty.
Continuing a consistent upward trajectory since 2014, online shoppers are expected to spend around Rs 1,20,000 crore throughout the festive season in 2025, up 27 per cent from 2024. Data from Datum Intelligence showed that quick commerce is likely to account for 12 per cent of online retail sales, up from 8 per cent in 2024.
As the festive sales gross merchandise value (GMV) is expected to fare better as compared to Rs 94,800 crore in 2024, the report emphasised that the rising share of quick commerce is reflecting the growing consumer preference for instant deliveries and last-minute convenience during the shopping season.
