The Derma Co., an active ingredients backed skincare brand launched in 2020, under the house of Honasa Consumer, crossed Rs. 30 crore monthly revenue (which sums up to 350 crore+ ARR) in just 41 months of its inception, outpacing Mamaearth, the flagship brand from Honasa.
With products tested by dermatologists, The Derma Co. is a brand providing solutions for skin and hair conditions.
“As a brand, The Derma Co. has been able to create an alchemy of science-backed products with safe formulations of active ingredients, helping consumers solve their skincare woes, ” the company said in a media release.
Varun Alagh, Co-Founder, Chairman & Chief Executive Officer, Honasa Consumer said, “The Derma Co. was conceived with an aim to democratize the segment of active ingredients based skincare and make it easily accessible to consumers. Hence, we crafted The Derma Co. with clinically tested products in safe formulations using active ingredients to help consumers solve skin concerns. Being the second brand from our house, we deployed the playbooks that were created from our learnings from Mamaearth’s journey. Through the incubation and scale up phase, we realized that we have established repeatable playbooks that helped us reach milestones faster than Mamaearth.”
