Medavakkam, followed by Madipakkam, is the healthiest locale with the largest number of orders for fresh fruits and vegetables, the Madras Mandi, a fresh produce brand, has revealed in its report spotlighting fruits and vegetables that were popular amongst Chennai people throughout 2023.
The city also loved lemons as Madras Mandi sold 1 lakh pieces. The brand sold over 55,788 Kg of potatoes, 75,000 Kg of tomatoes and 87,000 kg of onions.
In the garnishing items category, Madras Mandi sold 66,000 bunches of coriander, 1,104 kgs of curry leaves, 37,663 bunches of mint and 7,916 kgs of green chillies.
Some fruits and vegetables that registered a significant increase in demand included imported apples as their sales increased by 109 per cent.
Button mushrooms registered a 197 per cent increase in orders, chow demand increased by 192 per cent, lettuce sales increased by 150 per cent and colocasia taro gained popularity with a 117 per cent increase in sales. Zucchini is on the decline with a 5 per cent decrease in orders.
Medavakkam, Kilpauk, Madipakkam and Velacheri consumed the most exotics.
Some unique data figures from 2023 include a customer who ordered 56 items in one order and how women ordered 4 times more than men, but Men ordered a higher ticket size in comparison.
In Chennai, the majority of orders are placed before 10 AM but there is a rise in orders during the evening for cut and peeled veggies.
In 2024, Madras Mandi predicts a rise in demand for exotic fruits like persimmon, avocados and dragon fruit. High-quality imports expected to enter the Indian market include elephant apple, rambutan and carambola.
