Ikea Expands Ecommerce Delivery To 62 Districts In South India

Ikea, the Swedish omnichannel home furnishings retailer said that it will deliver its ecommerce deliveries to thousands of pin codes across 62 districts in the states of Maharashtra, Karnataka, Telangana and Andhra Pradesh.
Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India shares, “IKEA has received a lot of customer love and trust over the last five years from Maharashtra, Karnataka, Andhra Pradesh, and Telangana. Expanding our reach further in these markets means making Ikea more accessible to our customers, more convenient, and truly omnichannel. We see great potential in ecommerce helping us inspire and make our solutions available to the many Indians. We will leverage the distribution capabilities of our existing physical stores in these states to fulfil the demand from online channels. These emerging cities are key hubs for online retail growth, and we are thrilled to bring the IKEA experience to the doorsteps of our many customers in India.”
Speaking on the home trends that will help IKEA shape and strengthen its relevance in these markets, Pulverer adds, “Indians have a very positive outlook about their homes and see it as an important enabler of physical, emotional and mental well-being for themselves and everyone around them. Our recent ‘Life at Home’ report highlighted the needs of Indian homes for better storage solutions and focus on good sleep. We have many solutions for creating a better life at home and now we are ensuring they are accessible and affordable for all.”
Currently, 72 per cent of customer orders in existing markets are fulfilled via electrical vehicles. With this expansion, Ikea aims to build further capacities in its supply chain, making it more sustainable.