71% of Indians Buy For Experience, Study Finds
A new study finds 71% of Indian consumers choose brands for experience over price, while 62% are willing to pay more for better service, marking a major market shift.
A new study finds 71% of Indian consumers choose brands for experience over price, while 62% are willing to pay more for better service, marking a major market shift.
A study on Tuesday revealed that the Indian manufacturing sector stood as the most targeted industry for ransomware extortion in 2023. The study by Palo Alto Networks said on a global level a 49 per cent YoY increase was observed in multi-extortion ransomware attacks from 2022 to 2023 and before 2023 LockBit ransomware remained the […]
From exploiting digital analytics to embracing brick-and-mortar experiences, Saahil Nayar, CEO of Swiss Beauty, discusses the brand’s intentions for offline expansion and gives insights into the Swiss Beauty approach to addressing consumer expectations and generating market growth In an exclusive interview with BW Retail World, Saahil Nayar CEO of Swiss Beauty delves into the brand’s […]
In a bid to elevate customer experience through enhanced accessibility, McDonald’s India North and East have announced their collaboration with the Open Network for Digital Commerce (ONDC) Network. This strategic partnership aims to offer a diverse food menu to customers through various digital platforms, including ONDC’s buyer applications. The integration with ONDC signifies McDonald’s commitment […]
Over the past few years, the long legacy of conventional customer experience has become bereft with complexities, failing to offer the utmost customer satisfaction, according to industry reports. To reshape customer experience, there is a pressing need to deliver personalised customer service, stated Kapture CX, an automation platform report. According to the survey, 43 per […]
WoodenStreet, a furniture brand, has launched of its seventh physical store in Creaticity Mall in Pune. The new launch spans across an area of 5000 sq. ft. The company aims to get closer to its customers and strengthen its foothold in Pune. With its new store, WoodenStreet plans to showcase a wide range of furniture […]
Walmart on Wednesday said that it wants to build or convert more than 150 shops over the next five years, as well as refurbish existing ones. Walmart said in 2016 that it was halting new store openings and instead investing in online activities, technology, and shop remodels to compete with Amazon. A company spokesman stated that the […]
Flipkart on Wednesday said that it will begin offering free same-day delivery of items across many categories in February. The facility would initially be offered in 20 cities, including Delhi, Bengaluru, Mumbai, Chennai, Guwahati, Ludhiana, Nagpur, Siliguri, Vijayawada, and Coimbatore, according to a statement from the Bengaluru-based firm. Products across categories like mobile phones, fashion, beauty products, […]
Ikea, the Swedish omnichannel home furnishings retailer said that it will deliver its ecommerce deliveries to thousands of pin codes across 62 districts in the states of Maharashtra, Karnataka, Telangana and Andhra Pradesh. Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India shares, “IKEA has received a lot of customer love and trust over […]
American retail company Walmart is set to harness artificial intelligence (AI) in its drone delivery looking forward to improving its customers’ shopping experiences. Unveiling the plan, the multinational retailer said the goal is to reach 1.8 million additional households in the Dallas-Fort Worth metropolitan area later this year. Walmart has been utilising drone delivery for […]