Piccadily Distilleries’ Indri Single Malt Whisky has achieved a growth rate of 599 per cent compared to the previous year, Indri-Trini has broken records and secured a substantial market share in India, capturing 30 per cent of the market, the company’s press release said.
The success of Indri reflects a shifting trend in consumer preferences towards premium spirits, with Indian single malt whiskies experiencing a surge in demand. Reports indicate a substantial increase in sales, with Indian single malts surpassing their imported counterparts in popularity.
“In a market once dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It’s not just a brand; it’s a symbol of national pride, elevating the status of Indian spirits to unparalleled heights. Indri isn’t just leading the charge; it’s leading a revolution”, said CEO, Piccadily Distilleries, Praveen Malviya
