Lexar, a leading global provider of memory and storage solutions, in collaboration with its national distributors Redington, Creative NewTech and New Color India Films, organised a channel pan-India roadshow, including metro cities like Delhi, Mumbai, Bengaluru and Chennai, to further strengthen and expand the Indian distribution network and to bring their innovative product portfolio in India.
This series of roadshows is aimed at meeting the partners, building bridges, forging new partnerships and ensuring consumers are getting zero data loss protection, no counterfeit but genuine storage solutions with blazing speeds and massive capacities, and the best customer service with no limitations in India, the press release said.
The memory solution industry in India is currently witnessing significant growth, mainly driven by factors such as rising demand for data storage & security, the rise in the content creation industry and the adoption of cloud computing.
Furthermore, the government’s push for digitalisation and internet penetration has created a favorable environment for the memory solutions provider in the market. With the increasing popularity of gaming, multimedia content, and data-intensive tasks has fuelled this growth.
Commenting on the same, Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent, Lexar, said, “Lexar’s market share is steadily expanding across India, this clearly reflects our commitment to meeting the evolving needs of our Indian clientele. We are actively establishing a strong position in components, SSD, and DRAM segments. The market dynamics and evolving technology landscape suggest a promising future for our innovative solutions. As India continues to embrace digital transformation and technological advancements, we are excited about the potential for Lexar to make a meaningful impact in the lives of Indian consumers and businesses alike.”
He further added, “Our innovative product lineup, offering high speeds and large capacities, is a testament to this commitment. We are thrilled about Lexar’s potential to significantly influence the lives of Indian consumers. Our interactions reaffirmed our commitment to understanding the unique needs and aspirations of our Indian clients. We are dedicated to forging strong partnerships, delivering exceptional value, and contributing positively to the dynamic Indian market. Each interaction inspires us to embrace future opportunities and contribute meaningfully to the growth and prosperity of the communities we serve.”
In addition to the roadshow, Lexar will be conducting energised digital campaigns and channel strategies to educate customers about the innovative use of Lexar products through authorised distributors in India. The company is committed to launching localized customer support channels in both tier-I & tier-II cities to provide comprehensive after-sales service. To enhance its recall value, Lexar also plans to brand itself in more than 200 retail shops in each metropolitan city in India.
