Earthful, plant-based health and nutrition supplement brand on Friday said that it has raised Rs 3.3 crore in a funding round led by Green Ivy Venture.
The round also saw participation from angel investors, including Tracxn co-founder Abhishek Goyal, Jayant Paleti of Darwinbox and Magicpin cofounder Brij Bhushan.
The firm will use the new funding to invest in R&D, extend its omnichannel footprint and grow its personnel.
Veda Gogineni, cofounder, Earthful said, “We are delighted to have received the investment which will help us invest further in research & development, bolster our team and build out a strong omnichannel distribution to expand our reach and impact the lives of many more Indians.”
Earthful said the company has grown fivefold over the last year and witnessed a 15 per cent month-on-month growth.
Dr Sindhura, director, Green Ivy Ventures, said, “I’m thrilled to partner with Earthful, founded by the incredible sisters Sudha & Veda. Their mission to fight undernutrition through 100% plant-based health supplements resonates deeply with me as a Doctor & Mother.”
