The online sales of luggage and bags has surged more than 100 per cent during the first half of 2023, as compared to sales volumes in the equivalent period last year. While the volumes grew more than 100 per cent, GMV grew over 150 per cent during the same period, according to Unicommerce, an ecommerce enablement SaaS platforms, on the basis of transactions conducted on the platform.
According to Unicommerce, a combination of factors, including a resurgence in leisure and business travel, heightened consumer trust in online channels and the emergence of several D2C brands is contributing to the rapid growth in the luggage category.
Amongst the items in greater demand are duffles and rucksacks, catering to short-trip enthusiasts and gym-goers.
Additionally, medium and cabin-sized luggage remains highly popular among consumers. Furthermore, shoppers are showing keen interest in baggage accessories such as luggage tags, neck pillows, luggage weight scales, and toiletry bags.
The rising popularity of luggage and related items on online platforms and brand websites is an indicator of both buyers and sellers reposing their faith in the online discovery and purchase experience.
