The women’s bottomwear brand launches ‘Life Moves In Your Comfort Zone’ campaign as it seeks to strengthen consumer connect
Go Colors has named actor Shraddha Kapoor as its first brand ambassador, marking a new phase in the women’s bottomwear brand’s efforts to strengthen its consumer connect and build its brand presence. The partnership coincides with the unveiling of Go Colors’ new campaign, ‘Life Moves In Your Comfort Zone’, which places comfort at the centre of everyday fashion. The campaign challenges the conventional idea that growth happens only outside one’s comfort zone and instead links comfort with confidence and authenticity.
Go Colors has built its presence in the women’s bottomwear segment over the past decade and currently operates more than 800 exclusive stores across India. Its portfolio includes leggings, trousers, denims, cargos, joggers, skirts, palazzos, culottes and athleisure wear.
Commenting on the partnership, Shraddha Kapoor said, “Comfort has always been one of the biggest factors in how I choose what to wear. When you feel comfortable, you feel more like yourself. That’s what drew me to Go Colors. Beyond the incredible variety they offer, I love how every product starts with understanding what women actually want to wear every day. I’m excited to be part of a brand that’s redefining everyday fashion through comfort.”
Vatsal Koolwal, Chief Marketing Officer, Go Colors, said the partnership marks a new phase in the company’s journey as it seeks to build a comfort-focused apparel brand centred on design, fit and functionality.
