Nisara’s new 100 ml Eau de Parfum combines mandarin, jasmine and musk, and is available across e-commerce, quick-commerce and retail channels
Nisara has added Aqua Queen, a 100 ml Eau de Parfum, to its women’s fragrance portfolio, expanding its range of perfumes, attars, parfum collections and curated gift sets. Aqua Queen features a fresh aquatic fragrance profile, opening with mandarin, followed by jasmine at the heart and musk in the base. The company said the fragrance is designed for both everyday wear and special occasions.
The fragrance has a 20 per cent Eau de Parfum concentration and uses fine fragrance oils sourced from France. Nisara said it is formulated with IFRA-compliant ingredients and has undergone dermatological testing. Nisara operates in the Rs 500- Rs 1,000 price segment, with its portfolio positioned between mass-market deodorants and higher-priced luxury perfumes. The company said it focuses on making thoughtfully crafted fragrances more accessible without compromising on fragrance quality, formulation or design.
“With Aqua Queen, we wanted to create a fragrance that feels refreshing, versatile and timeless while staying true to our philosophy of making fine fragrances more accessible. I personally named this fragrance ‘The Queen of Freshness’ because it captures the feeling we wanted every woman to experience. Every Nisara perfume goes through extensive trials before it reaches the consumer. Fragrance is deeply personal, and every bottle we create should become a part of someone’s everyday life rather than just another product on the shelf,” said Tarvinder Pal, Founder, Nisara.
Founded by fragrance industry veteran Tarvinder Pal, Nisara draws on more than two decades of industry experience. The company develops fragrances using fine perfume oils sourced from France and combines global perfumery standards with contemporary Indian preferences. Aqua Queen is available through Nisara’s website, Amazon, Nykaa, Myntra, Flipkart, Purplle and Blinkit. It is also available at Nisara’s exclusive retail stores and more than 200 Purplle stores across India.
