The World Gold Council on Tuesday selected Sachin Jain as its new CEO for India.
Jain, who will take on the new post next month, has extensive knowledge of the Indian consumer and jeweller markets.
He arrives from De Beers, where he held many top positions over the last 13 years. As managing director of DeBeers India, he oversaw the De Beers Forevermark operations in India and the Middle East.
“Sachin’s experience in the retail market and jewellery industry is crucial to our efforts to enhance consumer’s trust in gold and in the Indian gold industry. In addition, his marketing expertise will help deepen our engagement not only with the gold industry but also with financial institutions and raise awareness of gold’s role in every investment portfolio,” David Tait, global CEO at World Gold Council, said in a statement.
“Sachin brings energy, enthusiasm and a deep understanding of consumer behaviour, and I look forward to working with him to help more consumers realise the potential of gold in all its forms,” Tait added.
Prior to joining De Beers, Jain held prominent positions at Lladro, Swatch Group, and Benetton.
Jain will succeed Somasundaram PR, who will continue in his present job and duties till Jain joins to facilitate a smooth transfer. Somasundaram will continue to work with the World Gold Council as an advisor on the establishment of a self-regulatory organisation (SRO), which is a critical project for the Indian gold sector.
