Operating on a year-round discount model, the mall is designed to bring value to consumers, offering premium international and domestic brands at significantly reduced prices
As the company looks to tap rising demand for value-led, organised retail formats, Bhumi World, a real estate developer, is gearing up to open the Outlet Mall of India, a Rs 200 crore project set to redefine the retail landscape of the Mumbai Metropolitan Region (MMR).
Strategically located at Bhiwandi, a region rapidly evolving from a logistics hub into a thriving economic corridor, this destination will be positioned as one of India’s largest outlet malls, the company noted in an official statement. The project is slated for an opening around mid-March.
Operating on a year-round discount model, the mall is designed to bring value to consumers, offering premium international and domestic brands at significantly reduced prices. The project marks a pivotal shift in how retail hubs are envisioned outside traditional city centres, capitalising on the growing demand for organised, value-driven retail experiences on the periphery of major metros, the statement noted.
“The Outlet Mall of India is not just a retail project, it is a vision to transform Bhiwandi into a premier lifestyle destination. We are bringing a global standard of ‘retailtainment’ to India, inspired by international benchmarks like Bicester Village and Woodbury Common,” stated Prakash Patel, Chairman and Managing Director, Bhumi World.
The mall would house a curated portfolio featuring multi-category brands across fashion, lifestyle, electronics, home décor and food and beverages (F&B). The company is looking to leverage connectivity via the Mumbai-Nashik Highway and Samruddhi expressway.
