The company plans to invest between Rs 50 crore and Rs 60 crore to expand its outlets, which will include both company-owned and franchise model
Kidbea, a bamboo-based kids’ apparel and accessories brand, has unveiled plans to open 100 exclusive stores across the country within the next 12 to 24 months, signaling a strategic pivot from a digital-first model to becoming a full-fledged omnichannel retail presence.
The company plans to invest between Rs 50 crore and Rs 60 crore to expand its outlets, which will include both company-owned and franchise model. The rollout follows the opening of the company’s first offline store at C21 Mall in Indore. In FY25, it delivered Rs 42 crore in revenue while remaining Ebitda-positive. Building on this foundation, Kidbea aims to scale to Rs 500 crore in annual revenue while laying groundwork for an eventual initial public offering (IPO) by 2030.
As part of its broader rollout strategy, Kidbea plans to open multiple store clusters across north and west India, even as it gears up for aggressive expansion in southern markets, including Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore and Madurai.
“With this expansion, we are moving beyond being a digital brand. We want to meet parents where they shop and build deeper relationships with families across India,” Co-founders said in a joint statement.
Beyond flagship stores, the company intends to expand its reach through partnerships with over 200 multi-brand outlets, targeting both metros and non-metros. The growth drive is expected to generate around 500 to 700 new jobs nationwide, particularly in smaller cities and towns, the official statement noted.
The company pointed out that India’s childcare market is expanding and is currently valued at USD 33.5 billion, of which sustainable apparel accounts for 68 per cent of spending. Factors like urbanisation, rising incomes and a new generation of parents favouring organic fabrics are driving this trend.
