Heritage and everyday journey-inspired collection extends the brand’s lifestyle footprint
Royal Enfield has unveiled its latest apparel collection, Get In-Streets, marking a strategic push to expand its lifestyle portfolio and strengthen brand affinity beyond motorcycles. The new range blends design-led storytelling with versatile everyday wear, reflecting the brand’s deep-rooted motorcycling ethos.
The collection is split into two capsules — Heritage and A Page from a Motorcycling Diary. Heritage takes cues from Royal Enfield’s legacy, reimagining archival motifs and classic motorcycle elements into layered textures, tonal graphics, and heritage-inspired details. A Page from a Motorcycling Diary draws on the spirit of everyday exploration, featuring utility-driven garments with relaxed silhouettes, travel-inspired graphics, and functional layering.
Spanning t-shirts, polos, outerwear, shirts, and cargos, the collection uses materials such as bonded fleece, cotton twill, drum-dyed leather, and paper-finish jersey, in grounded hues like Forest Olive, Transformative Teal, Crimson Red, and Rustic Brown.
“Our apparel collections are a natural extension of Royal Enfield’s core values — purposeful, enduring and built with character,” said Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield. “This new range adapts seamlessly to changing seasons, offering authentic, functional styles for life both on and off the saddle.”
With lifestyle apparel emerging as a high-growth vertical alongside riding gear and accessories, Get In-Streets will be available through Royal Enfield dealerships, the official online store, and select ecommerce platforms.
