The new biometric authentication capability eliminates the need for UPI Pin entry for transactions up to Rs 5,000
Amazon Pay has introduced unified payments interface (UPI) biometric authentication. Customers can now approve transactions using just a fingerprint or a face scan without a need to remember or enter a Pin. The company stated that the new biometric authentication capability eliminates the need for UPI Pin entry for transactions up to Rs 5,000.
Early adoption indicators show strong customer preference for the experience, with over 90 per cent of customers choosing biometrics for eligible peer-to-peer UPI transactions. This innovation significantly reduces friction making payments faster, more intuitive and secure as biometric authentication is bound to the customer’s device and not shareable, the statement noted.
“Our goal has always been to make digital payments convenient and secure. With UPI Biometric Authentication, we’re removing one more layer of friction from everyday payments and making them 2X faster. The strong adoption we’re seeing reinforces that customers value speed, simplicity, and trust,” highlighted Girish Krishnan, Director of Payments, Amazon India.
The feature is currently available for Android users. In a separate development, Ecommerce major Amazon will invest more than USD 35 billion in India by 2030, sharply raising the scale of its ambitions in its key overseas market and pushing its total investments in the country to about USD 75 billion by the end of the decade.
The move underscores Amazon’s renewed focus on India even as competition intensifies and the company accelerates expansion across logistics, cloud computing and digital infrastructure.
The new investment plan marks a steep increase from a projection made in July, when the company said its total India investments would reach USD 26 billion by 2030. Amazon said the revised target reflects a sharper focus on business expansion and three strategic pillars, which are artificial intelligence (AI)-driven digitisation, export growth and job creation.
