Quick commerce platform expands across 130 cities and 8,000 pincodes as Tier-II and Tier-III markets emerge as key growth drivers and Gen Z adoption accelerates
Flipkart Minutes has crossed the milestone of 1,000 micro fulfilment centres across more than 130 cities and 8,000 pincodes, less than two years after its launch in August 2024, underscoring the rapid growth of India’s quick commerce sector.
The quick commerce arm of Flipkart said order volumes have increased fivefold over the past year as it expanded its network and broadened its product offerings beyond groceries into categories such as electronics, beauty, wellness and lifestyle.
The company said the next phase of growth is being driven by strong adoption in smaller cities and changing consumer behaviour, particularly among Gen Z shoppers.
Tier-II and Tier-III Cities Fuel Expansion
According to Flipkart Minutes, Tier-II and Tier-III markets recorded 42-fold growth compared with the previous year, supported by the addition of more than 90 new cities to its network.
Cities such as Ambala, Arrah, Bokaro, Darbhanga, Jorhat, Ongole, Purnia, Saharsa and Tenali have emerged as important growth centres, reflecting the increasing penetration of quick commerce beyond major metropolitan areas.
Commenting on the milestone, Hemant Badri, SVP and Head, Supply Chain, AI Transformation, New Business, Customer Experience and ReCommerce, Flipkart Group said the achievement reflects evolving consumer adoption patterns across India.
He noted that the next wave of quick commerce growth will be driven by deeper reach, wider product selection and improved accessibility, particularly in Bharat markets.
Gen Z Emerges as Fastest-Growing Consumer Segment
The company said Gen Z consumers now account for more than 40 per cent of its customer base and represent its fastest-growing shopper cohort.
Unlike earlier quick commerce users who primarily purchased daily essentials, younger consumers are increasingly using the platform for a wider range of purchases, including electronics, beauty products, wellness items and lifestyle goods.
Kunal Gupta, SVP, Head of Flipkart Minutes said quick commerce has evolved from a channel for grocery replenishment into a regular shopping habit for millions of consumers.
He added that customers are ordering more frequently and across a broader set of categories, contributing to sustained growth in transaction volumes.
Category Expansion Drives Higher Spending
Flipkart Minutes reported a 30 per cent increase in average order value for fruits and vegetables, while repeat purchases rose by more than 20 per cent.
The platform has expanded into more than 250 categories, with demand rising across over 120 additional product segments beyond grocery, highlighting the changing role of quick commerce in everyday shopping.
The company said the category diversification has helped increase customer engagement and order frequency across both urban and emerging markets.
Supporting Brands, Farmers and Employment
The platform currently works with nearly 500 direct-to-consumer (D2C) brands, enabling them to access hyperlocal demand and reach consumers in multiple regions.
Through its Samarth Krishi initiative, Flipkart Minutes has connected more than 3,000 farmers through Farmer Producer Organisations (FPOs), strengthening farm-to-consumer supply chains and improving market access for agricultural producers.
The company added that its expansion has also generated employment opportunities across sourcing, warehousing, operations and last-mile delivery functions.
Focus on Sustainable Deliveries
As part of its sustainability efforts, Flipkart Minutes doubled its electric vehicle fleet over the past year, with more than 10 per cent of deliveries now being completed through EVs.
The company also said that one in five customers opted for reusable delivery bags, while route optimisation and operational efficiencies are helping reduce the environmental impact of quick commerce operations.
With rapid expansion across cities, growing category breadth and increasing adoption among younger consumers, Flipkart Minutes is positioning itself to capitalise on the next stage of India’s fast-growing quick commerce market.
