The service is currently live across a few locations in Gurugram to help the company find product market fit
Aimed at offering its customers high-quality, canteen-type food, Blinkit has introduced Bistro, a standalone app outside of Blinkit and its parent Zomato to deliver food in 10 minutes. The service is currently live across a few locations in Gurugram to help the company find product market fit.
Stating that the company is innovating on the entire food supply chain with Bistro, the founder and Chief Executive Officer (CEO) of Blinkit, Albinder Dhindsa informed that no preservatives or food processors are used in preparing the food at Bistro and it is not microwaved processed food. Instead of this, the company is investing in infrastructure and research and development (R&D) to create tasty dishes within five minutes or less.
Sharing the details about the app, Dhindsa took to X (formerly Twitter) and wrote, “With Bistro by Blinkit we will offer our customers high quality, canteen type food, delivered hot in 10 minutes. We believe high-quality food that is more accessible has the potential to induct more customers into “outside of home” food consumption.”
Putting speculations around the competition from Zomato to rest, Dhindsa added that Bistro is a standalone app with a standalone team and no Zomato restaurant data has been used. He also assured that the company will not even use the Zomato app to market Bistro.
“Also, as Deepinder Goyal has always said, Zomato will never launch private brands on the Zomato app to compete with its restaurant partners. This still holds true. Which is why this service is not being built within Zomato (the organisation which runs the brand, or the app),” he added in a follow-up post.
While admitting that this is going to be a significant additional cost to the company, Dhindsa added, “Ethics and sticking to our word mean more than anything else to us at Zomato and we are not going to give it up to save some marketing cost.”
He added that all the companies innovating at Bistro also work with a number of restaurants and their success at Bistro has the potential to add value for the entire food and restaurant ecosystem.
