The company is also reducing easy ship fees by more than 20 per cent for products under Rs 300, enabling sellers to save up to 70 per cent in total selling fees
Ecommerce major Amazon is expanding zero referral fees to over 12.5 crore products under Rs 1,000 across over 1,800 categories starting 16 March 2026. The company is also reducing easy ship fees by more than 20 per cent for products under Rs 300, enabling sellers to save up to 70 per cent in total selling fees.
Last year, the company eliminated referral fees on over 1.2 crore products priced under Rs 300 across 135 product categories. Amazon India said that the results exceeded its expectations. Growth accelerated, especially in tier 2 and 3 cities and the seller base grew to nearly 1.7 million, it added.
“This is not promotional. It is structural and it benefits a vast majority of sellers and products listed on Amazon India. Over the years, I have heard three things from sellers more than anything else: lower the cost of selling, make selling simpler, and help us grow faster. Everything we do is anchored in these priorities,” stated Amit Nanda, Director, Selling Partner Services, Amazon India.
The company also reduced easy ship fees by more than 20 per cent for products priced under Rs 300. For context, easy ship is a program the company built specifically for India, designed for small businesses and first-time entrepreneurs.
“Many of our sellers already run promotions – like “buy two, get 10 per cent off” – to drive higher order values. We wanted to reward that further. When a seller ships multiple units in a single box, they can save up to 90 per cent on selling fees for the second unit onward, compounding the savings from everything mentioned above,” Nanda added.
