From tech-powered beauty trials to celebrity panels and brand showcases, Amazon Beautyverse brings immersive discovery, inclusivity and innovation to the Indian beauty space
Amazon India transformed Mumbai into the epicentre of beauty innovation with the second edition of Amazon Beautyverse, an exclusive, invite-only event presented by Maybelline in association with Bella Vita, Wishcare, and Axis-Y. The immersive celebration of beauty brought together over 1,400 attendees, including creators, Prime members, and Bollywood celebrities, for a multi-sensory experience spanning new product launches, tech-enabled trials, and thought-provoking conversations on the future of Indian beauty.
The event featured Bhumi Pednekar, Neena Gupta, Kriti Sanon, and Sushant Divgikar, alongside some of the most influential beauty creators and industry leaders. Attendees were treated to masterclasses, live demonstrations, and first-hand access to new launches from brands such as CeraVe, Laneige, Real Techniques, TFIT, Milani, Nautica for Her, Hyphen, and Lamel, among others.
“We are thrilled to introduce Beautyverse 2025, a platform that reimagines beauty discovery for Prime members and creators,” said Siddharth Bhagat, Director – Amazon Beauty, India. “It’s a curated space for inspiration, education, and inclusivity, powered by interactive tech and diverse beauty voices.”
Zahid Khan, Director – Central Shopping Experience, Amazon India, highlighted the brand’s ongoing mission to empower creators:
“With Beautyverse, we are deepening creator-brand collaborations through tools like Creator Central, Creator University, and AI-powered Virtual Try-On. Our aim is to help creators tell richer stories and support customers in discovering beauty with confidence.”
At the panel discussion ‘Beauty Beyond Boundaries: India’s Global Beauty Movement’, Bhumi Pednekar praised the event’s futuristic approach:
“Every touchpoint—from immersive trials to tech-led diagnostics—felt designed to inspire and educate. It’s exciting to see homegrown and global beauty brands converge at a platform like this.”
In another standout session ‘Redefining Indian Beauty: Icons, Influencers & Inclusivity’, veteran actor Neena Gupta reflected on changing beauty standards:
“Beautyverse is a space that celebrates authenticity. It shows how self-expression has evolved across generations and reinforces how beauty is now a deeply personal and inclusive journey.”
Creator Yashi Tank added, “Amazon Beautyverse isn’t just about trends — it’s about the people shaping them. It’s a front-row seat to how Indian beauty is becoming more expressive and community-driven.”
With exclusive Prime Day previews, AI-enabled product trials, and engaging community experiences, Beautyverse 2025 reaffirmed Amazon’s role as a future-forward, trend-savvy, and inclusive beauty destination. The event not only showcased top-tier brands like L’Oréal Paris, Innisfree, Pantene, and Makeup Revolution, but also amplified voices that are shaping a new narrative for beauty in India — bold, inclusive, and tech-enhanced.
