Small and medium businesses (SMBs) across India sold over 1,500 units every minute during the first two days of the event, as per the company
The Amazon Great Indian Festival, which started from 27th September with 24-hour early access for Prime members, has seen the biggest-ever opening for its sellers and brand partners on Amazon.in as it sees over 11 crore customer visits in the first 48 hours, with 80 per cent of them coming from Tier 2 and smaller towns. Small and medium businesses (SMBs) across India sold over 1,500 units every minute during the first two days of the event.
As per the figures from the company, it recorded the highest number of Prime members ever shopping during the first 24 hours of Prime Early Access (PEA) as they purchased eight times more in the first 24 hours of Prime Early Access than the average daily purchases.
Highlighting the growing market base of tier 2 and 3 cities in the ecommerce ecosystem, more than 65 per cent of sellers who received an order on the platform were from tier 2 and 3 cities, such as Moradabad, Saharanpur, Churu, Tiruvallur, Haridwar, Bikaner among others.
“The first 48 hours of Amazon Great Indian Festival 2024 have been historic and the best ever for Amazon.in! We are thrilled to witness the biggest-ever opening with a record 11 crore customer visits. We also witnessed an overwhelming participation of sellers across India, including, small and medium businesses, and thousands of sellers became lakhpatis during the first 48 hrs of AGIF 2024,” stated Saurabh Srivastava, Vice President – Categories, Amazon India.
As far as the sale of smartphones are concerned, more than 75 per cent of all smartphone sales came from Tier 2-3 towns with almost 70 per cent of all premium smartphone sales (over Rs 30,000) being from Tier 2 and beyond cities. Nearly 80 per cent of all television orders came from Tier 2 – 3 cities with 50 per cent of customers opting for equated monthly instalments (EMI), as per the company’s statement.
On the digital transaction front, Unique Payments Interface (UPI) usage grew 16 per cent compared to last year. As per the company, more than one in four customers used Amazon Pay instruments to shop and one in 11 orders were made using the Amazon Pay ICICI co-branded credit card.
