New “Grocery in Minutes” app links customers to nearby franchise stores, empowering kirana networks with tech-led convenience and zero delivery fees
BuyBuyCart, one of India’s fastest-growing retail supermarket chains, has expanded its digital presence with the launch of its mobile application, BuyBuyCart Grocery in Minutes. Designed to replicate the full supermarket experience through a smartphone, the app is now being introduced across regions where the company’s franchise stores are operational.
The launch reinforces BuyBuyCart’s mission to uplift traditional kirana stores that have been impacted by the rise of quick-commerce platforms. By enabling small retailers to become smart, tech-enabled outlets, the company aims to merge local accessibility with online convenience.
At the core of the platform is BuyBuyCart’s franchise network, which doubles as both retail stores and distribution hubs. Through geo-tagging technology, customers are automatically connected to the nearest outlet, ensuring faster access, hyperlocal inventory, and rapid doorstep delivery. Each order is processed entirely by the local store, offering customers greater freshness, consistent quality, and real-time visibility of fulfilment.
Ashish Pandey, Director & Co-Founder of BuyBuyCart, said, “With the launch of the BuyBuyCart Grocery in Minutes app, we are taking a major step toward transforming India’s grocery shopping experience by uniting our franchise stores with a powerful digital platform. This integration connects traditional kirana networks with the rising need for online convenience while keeping the experience affordable and accessible. Our zero-commission, zero-delivery-fee model is designed especially for Tier 2 and Tier 3 cities, empowering local entrepreneurs and creating India’s largest tech-enabled grocery ecosystem.”
The app currently supports all major digital payment methods and offers a range of introductory promo codes. New features—such as AI-driven product recommendations, voice-assisted ordering, subscription plans, instant cashback, and advanced loyalty programmes—are set to roll out soon.
Developed through in-house technology and operational expertise, the app further advances BuyBuyCart’s vision of becoming India’s No. 1 retail supermarket chain. The company aims to onboard one million users in the near term and build the nation’s largest digitally integrated grocery network. The initiative marks a significant stride in supporting local businesses, improving affordability, and ensuring that every Indian household has access to quality food products at the right price.
Founded in 2021 by Ashish Pandey and Sumit Kumar in Noida, BuyBuyCart is reshaping India’s grocery retail market with a modern, technology-driven approach. The company pioneered India’s first Zero Franchise Fee and Zero Royalty supermarket model, enabling aspiring entrepreneurs to open fully equipped stores with minimal investment. Supported by a team of over 120 professionals and a network of 250+ franchise stores, BuyBuyCart operates on a strong B2B2C framework offering complete store setup and end-to-end backend support.
The company’s private-label brands—B2Premium, FreshAuraa, and DivineAuraa—enhance product quality and differentiation. Looking ahead, BuyBuyCart plans to expand to over 1,000 stores, diversify its product portfolio, and explore global market opportunities.
