Ecommerce major sees sharp rise in Tier-2 and Tier-3 trade hubs, as tech-led tools boost seller participation and inclusive growth
Flipkart, India’s homegrown ecommerce marketplace, is witnessing a major shift in the country’s digital commerce landscape as emerging trade hubs across Bharat accelerate growth on the platform. Cities such as Surat, Bhiwandi, Jaipur, and Karnal have driven a 1.4X surge in new selection inflow during the festive season, marking the rise of distributed digital entrepreneurship across Tier-2 and Tier-3 India.
The trend highlights how entrepreneurs outside metros are increasingly using online marketplaces to scale technology-led businesses, develop new customer bases and expand supply networks. Tier-2 cities, led by Bhubaneswar, Bhiwandi and Durgapur, recorded the highest gains this season, reflecting India’s deepening digital penetration. Meanwhile, Meerut and Lucknow are fast emerging as the next wave of trade hotspots, following in the footsteps of established growth centres such as Kannauj and Shantipur. These cities reported double-digit growth in both transacting sellers and selection.
Alongside geographic expansion, evolving purchasing patterns have contributed to this upward trajectory. Flipkart saw heightened demand across categories including automobiles, televisions, sports shoes and beauty fragrances, reflecting shifting consumer aspirations and stronger local supply capabilities.
At the heart of this momentum is Flipkart’s continued investment in technology and data intelligence. The AI-powered NXT Insights platform and the Seller Dashboard provide real-time guidance on pricing, demand and business performance, enabling sellers to take informed decisions and operate with greater speed and confidence.
“India’s new trade centres, whether it’s Surat, Meerut or Lucknow, are fast becoming engines of e-commerce growth,” said Sakait Chaudhary, Senior Vice President and Head of Marketplace, Flipkart. “These regions exemplify how access to digital tools, data insights and transparent processes can empower local entrepreneurs to scale rapidly. With platforms like the intuitive Seller Dashboard and NXT Insights, we are helping sellers make smarter decisions. At Flipkart, we remain committed to enabling this transformation, making e-commerce a platform for inclusive and sustainable growth.”
Flipkart is also supporting MSMEs, artisans and first-time entrepreneurs by simplifying the selling journey and reducing operational complexity. Enhanced training modules, transparent processes and accessible digital tools are helping small businesses build a national presence.
Further simplifying ease of doing business, Flipkart has streamlined GST compliance for sellers through dashboard updates, timely notifications on revised slabs and targeted training sessions. These initiatives have enabled sellers to pass on over ₹200 crore in GST benefits to customers, showcasing Flipkart’s commitment to transparency and inclusive commerce.
Backed by continuous investment in technology innovation and seller development, the platform remains focused on democratising access to digital markets and expanding economic opportunities for millions across the country.
The Flipkart Group is one of India’s leading digital commerce entities, comprising Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart today supports over 1.4 million sellers, including Shopsy sellers, and offers more than 150 million products across 80+ categories. The platform has pioneered consumer-centric innovations such as Cash on Delivery, No-Cost EMI, Easy Returns and UPI solutions, while contributing to job creation and entrepreneurial enablement nationwide.
