Ecommerce major accelerates clean-mobility push with new ecosystem initiatives as 70% of grocery deliveries shift to electric
Flipkart has doubled its electric vehicle (EV) deployment to more than 20,000 units, marking a major milestone in its journey toward a fully electric last-mile delivery network by 2030. Supported by broad ecosystem collaborations and pilot projects, the expansion demonstrates the organisation’s accelerating sustainability agenda.
Over 70 per cent of grocery deliveries on Flipkart’s platform are now fulfilled via EVs, supported by heightened fleet penetration across metros and Tier-2+ cities including Delhi, Mumbai, Bengaluru, Hyderabad and Lucknow. The move bolsters Flipkart’s commitment to the Climate Group’s EV100 initiative.
As part of the scale-up, Flipkart has launched multiple programmes to drive EV adoption among partners, including a long-haul EV truck pilot, nationwide awareness roadshows and adoption-focused digital training for delivery partners.
“We are incredibly proud of our 20,000-EV strong last-mile fleet,” said Hemant Badri, Senior Vice President, Head of Minutes & Supply Chain, Customer Experience and ReCommerce, Flipkart Group. “A truly sustainable supply chain means innovating across every single leg. Our new electric truck pilot for long-haul routes is the next frontier.”
Long-haul electric truck pilot launches on Delhi–Jaipur corridor
Flipkart has partnered with Golden Aero Logistics to test the feasibility of retrofitted electric trucks on medium-distance routes, beginning with the Delhi–Jaipur corridor. The pilot aims to evaluate operational performance, energy efficiency and turnaround time — a key step toward decarbonising freight in India.
EV100-led ecosystem initiatives gain traction
To enable awareness and confidence among its last-mile workforce, Flipkart rolled out a nationwide EV Roadshow with OEMs such as Revolt and Bajaj, offering hands-on testing and information on charging solutions. It also hosted OEM x LMA Connects in Mumbai and Delhi, fostering dialogue among transportation partners, manufacturers and service providers on financing, infrastructure and vehicle readiness.
Enabling adoption through digital learning
Flipkart has launched the Wishmaster Digital Campaign, an interactive platform educating delivery partners on EV100 goals, EV operations and charging basics. A survey of more than 5,400 delivery partners showed nearly half were keen to transition to EVs, although access to affordable credit remains a challenge.
“True progress lies in building an ecosystem that enables lasting adoption,” said Nishant Gupta, Head of Sustainability at Flipkart. “We’re focused on removing real barriers and driving inclusive, long-term change.”
The expansion underscores Flipkart’s commitment to advancing clean mobility while supporting industry-wide collaboration for greener supply chains.
The Flipkart Group is one of India’s leading digital commerce players, with over 500 million registered users and more than 1.4 million sellers. Its marketplace hosts over 150 million products across 80+ categories. Group companies include Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money.
