With 100+ top brands, 6,000+ creators, and celeb moments, Flipkart’s flagship Glam Up Fest leads the charge in shaping India’s evolving beauty ecosystem
Flipkart, India’s homegrown ecommerce giant, successfully hosted the third edition of its flagship Glam Up Fest 2025 on 6–7 June at NESCO, Goregaon, Mumbai, drawing over 6,000 influencers and creators, 100+ beauty and grooming brands, and Bollywood’s biggest names. The event cemented Flipkart’s leadership in India’s fast-growing e-commerce beauty space.
The two-day mega fest spotlighted the latest beauty trends, including a major focus on Korean beauty (K-beauty), AI-powered skincare diagnostics, live video commerce, and virtual try-ons, delivering an immersive, tech-led beauty experience.
Celebrity appearances by Tamannaah Bhatia, Tara Sutaria, Wamiqa Gabbi, and top beauty creators such as Ankush Bahuguna created buzz as they engaged in product launches, live sessions, and meet-and-greets with fans.
As a highlight, Flipkart unveiled its first-ever Glam Up Annual Beauty Trends Report, offering exclusive data-backed insights into India’s evolving beauty consumption patterns, particularly among Gen Z and digitally-savvy consumers. Top brands like HUL, P&G, Honasa, Himalaya, McCaffeine, Minimalist, and Bella Vita participated with interactive booths, product trials, and previews of upcoming launches.
Manjari Singhal, Head of Business, FMCG & General Merchandise at Flipkart, said, “India’s beauty landscape is undergoing a vibrant transformation, and Gen Z is driving it. Glam Up Fest 2025 brings together consumers, trendsetting creators, and top brands in a digital-first, high-engagement platform. Our Glam Up Sale (6–10 June) furthers this momentum with curated drops and exclusive deals across categories.”
Running parallel to the fest, the Glam Up Sale offers limited-time discounts and exclusive launches across makeup, skincare, fragrances, and grooming essentials.
