One of India’s largest ecommerce festival begins with bold targets, nationwide rallies, and strong festive sentiment, as Flipkart eyes its most successful edition yet
Flipkart, India’s homegrown ecommerce marketplace, officially launched the 12th edition of The Big Billion Days (TBBD) with a grand kick-off at its Bengaluru campus. The midnight countdown saw thousands of Flipsters gather to celebrate the start of India’s most-awaited festive shopping event, as the company set out to deliver what could be its most ambitious edition yet.
Kalyan Krishnamurthy, CEO of Flipkart Group, set the tone for the season by positioning TBBD as a “festival of scale and optimism”. The company is targeting a billion shoppers this festive season, with expectations of 250–300 million unique visitors during the event and over 350 million across the broader festive period—almost double the viewership of the IPL final. Supported by 400,000 people across fulfilment centres, warehouses, and delivery networks, Flipkart will reach 19,500 pin codes spanning 4,500 locations nationwide.
Pratik Shetty, Vice President, Growth & Marketing at Flipkart, emphasised the changing consumer dynamics shaping this year’s TBBD. “The Big Billion Days 2025 is shaping up to be our strongest yet. We’re seeing early momentum in electronics and large appliances, spurred by the recent GST slab rationalisation. Equally exciting is the surge in Tier-2 and Tier-3 cities, powered by vernacular content and regional creators that are breaking barriers of access and discovery.”
He noted that Gen Z shoppers are at the heart of festive demand, driving growth in beauty, fashion, and home categories. Their adoption of live commerce, influencer showcases, and short-form video is transforming how festive shopping unfolds online.
The celebratory atmosphere extended beyond Flipkart’s corporate offices. A nationwide Wishmaster Rally—flagged off by Hemant Badri, Senior VP & Head of Minutes, Supply Chain, Customer Experience & Re-Commerce—symbolised the operational muscle behind TBBD. With over 100 fulfilment centres and nearly 400 micro-fulfilment hubs established in 19 cities, Flipkart aims to ensure precision and speed in deliveries. Badri highlighted inclusivity within operations, noting that 20 per cent of the supply chain workforce in large facilities now comprises women.
Inside the Bengaluru campus, Flipsters engaged in cultural events, leadership sessions, and “war room” preparations designed to ensure round-the-clock continuity during the high-stakes sale. Employee engagement this year is themed “timeless through the ages”, blending traditional rituals with modern wellness practices such as mandala art, meditation, and sound healing.
Rajneesh Kumar, Chief Corporate Affairs Officer, reflected on the larger significance of TBBD. “This is not just India’s largest shopping festival; it is a platform that amplifies opportunities for lakhs of sellers, artisans, MSMEs, and farmers. The recent GST reforms are already boosting disposable incomes and driving consumer sentiment. For Flipkart, it is both a business milestone and a responsibility to empower communities and local ecosystems.”
Early signals point to strong traction across categories, with fashion, beauty, mobiles, and appliances registering a surge in demand. Gen Z continues to emerge as a trendsetter, while Tier-2 and Tier-3 cities show robust appetite for both value and premium segments. Flipkart’s dual delivery model—traditional fulfilment and express services through Flipkart Minutes—has further strengthened its reach and agility.
As Flipkart embarks on its 12th Big Billion Days, the company’s ethos of precision, inclusivity, and celebration is on full display. With ambitious targets, nationwide reach, and a young, aspirational consumer base, 2025 is set to mark a defining chapter in India’s e-commerce journey.
