Featuring live commerce, flash drops, SuperCoins, and bank offers, the 2025 GOAT Sale promises a personalised and high-value shopping experience for millions of Indian consumers and sellers
Flipkart, India’s homegrown ecommerce giant, has announced the return of its much-awaited GOAT (Greatest of All Time) Sale, scheduled to run from 12 to 17 July 2025, with early access for Flipkart Plus members beginning 11 July. This year’s edition is set to be the platform’s most expansive and tech-enabled sale yet, offering blockbuster deals, creator-led commerce, and hyperlocal delivery options, reaffirming Flipkart’s focus on customer-centric innovation.
Spanning across top categories including electronics, smartphones, fashion, home appliances, groceries, and décor, the GOAT Sale will feature popular formats such as Buy One Get One (BOGO), flash sales, gamified deals, and bundle offers, alongside instant 10% bank discounts, SuperCoins rewards, and no-cost EMI options on products from leading brands.
“The GOAT Sale 2025 reflects Flipkart’s customer-first mindset—delivering smart, affordable, and personalised shopping at scale,” said Pratik Shetty, Senior Director of Marketing and Media at Flipkart. “We’re launching innovations like live commerce, seamless exchanges, and video demos, offering our widest selection yet with curated experiences, smart delivery options, and an inclusive platform for MSMEs and emerging brands.”
Smart Shopping Meets Tech-Led Convenience
This year’s GOAT Sale introduces enhanced on-app experiences, with daily live commerce sessions, interactive creator-led showcases, and video product demos. Flipkart is hosting 7 hours of live content daily, with 90% of viewers revisiting product categories—indicating strong buyer intent and engagement.
The app also features “Tick Tock” hourly flash deals, coupon unlocks, treasure hunts, and a curated GOAT Top 50 list spotlighting trending, top-rated products. Fulfilment services have been ramped up to include 1-day metro delivery, 10-minute deliveries via Flipkart Minutes, and dedicated video support lines for post-purchase assistance.
Supporting Bharat’s Digital Growth
The GOAT Sale is not only a customer celebration but also a significant commercial opportunity for lakhs of sellers across metros and Tier 2 and 3 towns. By offering increased visibility, simplified logistics, and nationwide reach, Flipkart continues to empower MSMEs, artisans, and regional brands as part of India’s growing digital economy.
