Reporting to CEO Nandita Sinha, Adiddam will oversee Myntra’s overall technology strategy, with a focus on innovation, long-term platform elasticity and technical capability
Further strengthening its senior leadership team, Myntra, a fashion, beauty, and lifestyle platform, has appointed Pramod Adiddam as the Chief Technology Officer (CTO). In his role, Adiddam will oversee Myntra’s overall technology strategy, with a focus on innovation, long-term platform elasticity and technical capability to support the organisation’s scale and momentum.
In this role, he will report to Myntra’s Chief Executive Officer Nandita Sinha. The addition of Adiddam to the senior management team builds on the recent appointment of Ritesh Mishra as Senior Vice President and Head of Category and Revenue.
Adiddam brings over two decades of experience building and operating large consumer-facing platforms. His expertise includes architecting large-scale commerce systems, including agentic models, scaling multi-billion-dollar marketplace engines and spearheading product innovation for key consumer segments.
“Technology underpins Myntra’s ability to deliver a simple and intuitive customer experience to millions of shoppers. As Myntra continues to grow in scale and depth of offerings, Pramod’s expertise in building and operating large, global platforms and his ability to combine deep technical understanding with disciplined execution will be key as we continue to strengthen our technology foundations at scale,” stated Nandita Sinha, Chief Executive Officer (CEO), Myntra.
Prior to joining Myntra, he held senior leadership roles at Google and Instacart, where he led global engineering teams across platform development, marketplace expansion and product innovation. His approach aligns closely with Myntra’s culture of strong engineering ownership and building for the long term, the company said in a statement.
“Myntra has built a strong technology platform, with a clear emphasis on rigour, scale and customer orientation. I look forward to working closely with teams across the organisation to drive innovation and further deepen the platform’s overall tech capabilities in support of Myntra’s long-term growth,” highlighted Pramod Adiddam, Chief Technology Officer, Myntra.
