Sharon Pias Flipkart-owned Myntra is doubling down on its quick delivery vertical M-Now as incoming chief Sharon Pais signals continuity in strategy amid leadership transition and sustained demand momentum
Flipkart-owned Myntra is sharpening its focus on rapid delivery service M-Now, positioning it as a key driver of future growth, according to its newly appointed head Sharon Pais. Pais will take over from current CEO Nandita Sinha, who is set to step down in the coming months, according to media reports.
Pais indicated that the leadership transition will not alter Myntra’s “strategies and operational priorities”. She will report to Kalyan Krishnamurthy, and is expected to continue driving initiatives around M-Now, alongside expanding the platform’s brand portfolio and strengthening AI-led discovery.
On the rationale behind scaling M-Now, Pais pointed to evolving consumer behaviour, noting that shoppers are increasingly seeking immediacy in premium fashion and beauty purchases, often linked to specific occasions or social trends.
Currently, M-Now promises deliveries within 30 to 60 minutes and is operational across 10 cities, covering more than 940 pin codes. The service offers around 100,000 styles from over 1,000 brands. As of November 2025, it accounted for roughly 10 per cent of total orders in the areas where it is active, with Pais suggesting that its share is expected to rise further as demand increases and expansion continues in a data-driven manner.
Myntra remains the only profitable entity within the Flipkart group. Sinha’s departure has also led to broader organisational changes. Pais’ previous role as head of Flipkart Fashion has been taken over by Kapil Thirani, who earlier led the marketplace and Shopsy businesses.
Flipkart said it will begin the process of appointing a new leader for its marketplace division, according to media reports.
According to media reports, highlighting demand trends, Pais said the platform has continued to see steady traction beyond the festive season, with no visible slowdown despite cost pressures and discretionary spending concerns affecting other sectors.
During the 2025 festive period, Myntra added around two million new customers and recorded a 70 per cent rise in orders from non-metro markets.
Financially, the company reported a sharp turnaround in FY25, with net profit rising to Rs 548 crore from Rs 31 crore a year earlier, marking its first full year of profitability. Revenue grew 18 per cent to Rs 6,043 crore, while costs increased at a slower pace.
