The quick commerce company plans to expand into premium grocery retail with curated imported products as it scales operations and prepares for its stock market debut
IPO-bound quick commerce platform Zepto is preparing to expand into the premium grocery segment with the introduction of a new in-app service, Select, as the company broadens its product portfolio ahead of its planned stock market debut.
According to a media report, citing people familiar with the matter, the service is expected to be rolled out over the coming weeks after a successful pilot across select locations.
The premium offering will compete with services such as Blinkit Gourmet and FirstClub by providing customers with a curated range of imported and premium grocery products. Sources cited in the report said Zepto has already started onboarding premium consumer brands ahead of the launch. The report further stated that the pilot received a favourable response from customers, encouraging the company to proceed with a wider rollout. Zepto is also expected to differentiate the offering by pricing several imported and premium products more competitively than rival platforms.
IPO Plans And Growth
The move comes as the Bengaluru-based company prepares for one of India’s largest new-age technology initial public offerings (IPOs). Zepto has filed draft papers for a public issue comprising a fresh issue of Rs 8,010 crore and an offer for sale by existing shareholders, taking the total issue size to an estimated Rs 11,000–12,000 crore.
According to the draft red herring prospectus (DRHP), the proceeds from the fresh issue will be used to expand the company’s dark store network, strengthen technology and cloud infrastructure, increase marketing investments, and pursue inorganic growth opportunities.
The IPO is being managed by Axis Capital, Morgan Stanley, Goldman Sachs, Motilal Oswal, HSBC, JM Financial and IIFL Capital. The company is targeting a listing on both the BSE and the NSE.
Ahead of the public issue, Zepto has reported strong business growth. Revenue from operations more than doubled to Rs 22,624 crore in FY26 from Rs 11,110 crore in FY25. Its net loss, however, widened to Rs 5,905 crore from Rs 4,700 crore during the same period. During the January-March quarter, the company processed 210 million orders through its network of 1,139 dark stores, averaging 2.33 million orders a day. Orders per store per day increased to 2,140 from 1,425 a year earlier, reflecting a 50 per cent improvement in store productivity.
The premium grocery foray marks Zepto’s latest effort to diversify its offerings as competition intensifies in India’s quick commerce market and the company positions itself for a public listing.
