The collaboration covers everything from product installation, repairs and maintenance to end-to-end spare parts management for Croma’s own-label product portfolio
Croma, an omnichannel electronics retailer from the Tata Group, has appointed Onsitego subsidiary Qdigi as its exclusive authorised service partner across India. The strategic collaboration covers everything from product installation, repairs and maintenance to end-to-end spare parts management for Croma’s own label product portfolio.
The partnership will support customers across categories including air conditioners, refrigerators, washing machines, televisions and small domestic appliances, the company said in an official statement. Following an operational transition and integration over the past six months, Qdigi has assumed responsibility for the end-to-end after-sales service ecosystem for Croma.
“As our own label portfolio continues to grow, investing in a robust service ecosystem is paramount. This partnership with Qdigi is a significant step in that direction. By combining their expansive network and technical expertise with our customer-first approach, we are creating a service experience that is not just reliable and accessible, but also transparent and efficient,” stated Shibashish Roy, Chief Executive Officer and Managing Director, Infiniti Retail.
The service framework is built around expanded nationwide reach, faster turnaround times and technology-led service delivery. The company added that it includes deep integration between Croma’s CRM platform and Onsitego’s proprietary technology systems, enabling intelligent service allocation, real-time tracking and complete visibility throughout the service lifecycle.
“At Onsitego, we believe after-sales service is a critical driver of customer trust and brand loyalty. We are delighted to partner with Croma to build one of India’s most advanced and customer-centric service ecosystems for private-label appliances,” said Kunal Mahipal, Founder and CEO, Onsitego.
