The company says that the Virat series spans the sub-Rs 10,000 to Rs 25,000 segments, with both 4G and 5G variants
Smartphone maker Lava International has partnered with ecommerce platform Flipkart to bring its online-first smartphone series ‘Virat’. This series marks Lava’s focus on the online segment, a step to cater to the growing online-first consumer.
Virat spans the sub-Rs 10,000 to Rs 25,000 segments, with both 4G and 5G variants. The company said that the series devices will focus on long battery life, artificial intelligence (AI)-powered camera capabilities. While the company claimed that the upcoming series’ devices will deliver up to two days of battery life, it has not shared battery capacities or processor details yet.
“For over 17 years, Lava has stood for one promise, every Indian deserves a phone they can trust. With Virat, we are extending that legacy. Powered by our partnership with Flipkart, this series is built for buyers who want quality and reliability, with zero compromise,” stated Sunil Raina, Managing Director, Lava International.
The company added that full specifications, variants, colours and pricing will be announced ahead of launch. With this series, the brand is increasing its depth to an online-heavy approach as Lava’s online business grew 74 per cent in 2025.
“Our partnership with Lava reflects our commitment to supporting Indian innovation, built on deep consumer insights and evolving customer needs. With our ability and experience to scale a business from the ground up we are excited to bring Virat to millions of online buyers across the country,” said Kanchan Mishra, Vice President for the Mobiles Category, Flipkart.
