Five lakh+ jewellery designs, lab-grown diamonds, Amazon Pay e-gift cards, and doorstep two-wheeler delivery for Diwali
Amazon India have expanded its festive offerings ahead of Dhanteras and Diwali, reporting a 96 per cent year-on-year increase in gold jewellery sales as part of its ongoing Great Indian Festival 2025. The ecommerce platform has introduced deals across jewellery, vehicles, electronics, fashion, home decor, and Amazon Pay products.
Lab-Grown And Hallmarked Jewellery Popular
Customers can choose from more than five lakh jewellery designs, including over 50,000 styles of lab-grown diamonds starting at Rs 1,699, from brands such as Caratlane, PN Gadgil, Joyalukkas, PC Chandra, and Malabar Gold and Diamonds.
A shift towards 14K and 18K purity jewellery has been observed, with 14K designs recording 50 per cent annual growth. Rings and neckwear were the most popular categories, registering 18 per cent and 45 per cent year-on-year growth, respectively.
Caratlane’s 9K and 14K collections have seen twofold month-on-month growth since launch on Amazon. Prices for fine jewellery range from Rs 2,000 for 925 Sterling Silver pieces to Rs 40,000 for premium gold and diamond designs.
Amazon have also increased its selection of authentic, hallmarked gold and silver coins in denominations from 1g to 10g to meet Dhanteras demand. Offers include up to 20 per cent off on jewellery, a 10 per cent instant bank discount, and a Rs 1,000 flat coupon on select designs.
Festive Deals Across Categories
Customers can order Bajaj and Hero two-wheelers for delivery in cities including Mumbai, Delhi NCR, Hyderabad, and Bengaluru. Additional offers cover smartphones, laptops, televisions, fashion and beauty, home décor, appliances, furniture, and groceries.
Shoppers can also avail 10 per cent instant discounts on HDFC credit cards and EasyEMI cards, along with 5 per cent cashback for Prime members using the Amazon Pay ICICI Bank Credit Card.
Amazon Pay Offers
Exclusive e-gift card deals are available from Tanishq, Kalyan, Malabar, Joyalukkas, and GIVA, with 2 per cent cashback on purchases using the Amazon Pay ICICI Bank credit card. Shoppers can also get up to 12 per cent off on Giva silver jewellery, 5 per cent off on Kalyan Diamond and Ketan Gold Jewellery, and 2–3 per cent off on Joyalukkas, Tanishq, Jos Alukkas, and Mia by Tanishq.
Digital gold is also available via Amazon Pay, which the company highlights as a convenient option for festive investments.
