Apparel Group will execute a phased omnichannel launch, scaling the brands through a national retail footprint
Apparel Group, the global fashion and lifestyle retail conglomerate, has notified the expansion of its portfolio in India with the onboarding of Nike Littles and Jordan. This strategic partnership brings two of the most iconic names in sports and lifestyle to Apparel Group’s retail network.
The partnership synergises Nike Littles’ mission of inclusive play with Jordan’s spirit of persistence. Apparel Group will execute a phased omnichannel launch, scaling the brands through a national retail footprint alongside strategic presence across leading digital marketplaces.
“The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India. These are brands that go far beyond product, they shape culture, mindset and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age,” stated Tushar Ved, President, Apparel Group India.
The collections span key categories including apparel and select accessories, with inclusive sizing designed to support children from early childhood through their teenage years. Together with Nike Littles and Jordan, Apparel Group aims to fuel the creativity, confidence and joy of movement for the next generation.
Nike believes that if you have a body, you are an athlete. However, globally, only one in five kids receives the physical activity they need to thrive. Nike Littles is aiming to close this gap by making sport more accessible, fun and inclusive, particularly for girls and underserved communities.
