Luxury fashion retailer strengthens presence in India with its latest store
Aza Fashions, India’s leading luxury fashion retailer, has unveiled a grand 12,000 sq. ft. flagship store in the upscale Dhan Mill area of Chattarpur, New Delhi. Spanning two impeccably designed floors, the new outlet enhances the brand’s presence in India’s luxury fashion market, marking its eleventh store nationwide.
The store offers a carefully curated collection of over 100 esteemed designer labels, including names like Amit Aggarwal, Anamika Khanna, Tarun Tahiliani, Jayanti Reddy, and Rimple & Harpreet Narula. From wedding couture to contemporary prêt, the store presents an extensive range of high-end apparel and accessories, catering to Delhi’s elite clientele.
Situated in the heart of Dhan Mill, a prominent cultural and luxury shopping destination, the new store aligns with Aza’s commitment to offering an unparalleled shopping experience. The strategic location enables the brand to connect with discerning fashion enthusiasts while adding to the area’s vibrant retail landscape.
The launch event was a star-studded affair, graced by Bollywood actors Neha Dhupia and Angad Singh, who inaugurated the store with a traditional lamp-lighting ceremony. Devangi Parekh, Managing Director of Aza Fashions, engaged in an insightful conversation, sharing the brand’s vision and its impact on India’s fashion industry. The event saw an exclusive guest list, including leading socialites and fashion connoisseurs.
Dr. Alka Nishar, Founder & Chairperson of Aza Fashions, expressed enthusiasm about the launch, stating, “Aza has always been dedicated to elevating Indian fashion, and this flagship store is a true embodiment of that vision. It’s more than a retail space—it’s a celebration of craftsmanship and innovation.”
Echoing this sentiment, Devangi Parekh highlighted the importance of the expansion, saying, “Delhi has always been a key market for us. The Dhan Mill store is a milestone in our journey, offering a sophisticated and immersive shopping experience for our clientele.”
Designed with a blend of modern elegance and traditional charm, the store features expansive display areas, private consultation zones, and dedicated bridal shopping sections. With personalised styling services and an exquisite ambience, Aza aims to set new standards in luxury retail.
Founded in 2005 by Dr. Alka Nishar, Aza Fashions has been at the forefront of luxury fashion in India. With stores in Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad, and Surat, the brand offers an unparalleled selection of Indian couture and prêt collections.
