Movement-first apparel brand introduces a luxe holiday wear collection designed for travel, all-day comfort and elevated versatility
Blissclub, an Indian movement-first apparel brand focused on supporting women through every part of their day, has expanded its premium all-day wear portfolio with the launch of PetalRib™, a luxe holiday wear collection engineered for softness, structure and versatility.
Designed for women seeking comfort without compromising on polish, PetalRib™ blends refined silhouettes with elevated textures, underpinned by Blissclub’s signature movement-led design philosophy. Positioned at the intersection of travel wear, city dressing and all-day essentials, the collection is crafted to transition seamlessly across settings and occasions.
The PetalRib™ range features a curated selection of silhouettes, including tanks, tops, jackets, flare pants and wide-leg pants. These pieces can be styled as coordinated co-ord sets or worn as separates, making them suitable for long journeys, festive getaways and everyday wear with a premium aesthetic.
Commenting on the launch, Minu Margeret, Founder and CEO of Blissclub, said, “PetalRib™ is our response to the gap we see in women’s wardrobes between comfort and polish. We engineered the fabric over several months to achieve a rare balance—it is exceptionally soft while still holding its shape through long travel days and repeated wear. This collection reflects how our consumer lives today: constantly moving and expecting more from her clothing.”
At the core of the collection is its meticulously developed fabric, engineered over a 12-month period to deliver durability, comfort and a refined finish. The material offers a petal-soft handfeel while maintaining structure, even with frequent use. High on performance and longevity, the range reinforces Blissclub’s focus on innovation-led design and long-lasting comfort.
PetalRib™ is offered in a carefully curated colour palette designed for easy mix-and-match styling, catering to women who prioritise both functionality and aesthetics in their wardrobes.
The launch builds on Blissclub’s rapid growth since its debut with the Ultimate Leggings. The brand has since expanded across activewear, citywear, all-day wear, innerwear, swimwear and travel wear. It currently offers over 150 products, serves more than one million customers, operates over 17 retail stores across seven cities, and is supported by a digital community of over 405,000 followers on Instagram.
With PetalRib™, Blissclub continues to strengthen its premium offerings while remaining anchored to its mission of enabling women to #KeepMoving.
The PetalRib™ collection is available on blissclub.com and across select Blissclub retail stores.
