Japanese watchmaker introduces 23 new women’s designs as part of a locally manufactured lineup to deepen its focus on the Indian market
Casio India, a subsidiary of Japan-based Casio Computer Co. Ltd., has expanded its women’s watch portfolio in India with the launch of a new range of locally manufactured models, underscoring the company’s sharpened focus on the domestic market.
The latest launch comprises 28 curated watch models, including 23 women’s watches and five men’s watches, reinforcing women’s timepieces as a key growth pillar for the brand in India. The collection has been developed to cater to evolving consumer preferences for contemporary, versatile designs while retaining Casio’s hallmark standards of quality, precision and reliability.
The women’s lineup features an array of styles, including metal bracelets, leather straps and dual-tone finishes such as Gold/Silver and Rose Gold/Silver. The range also marks the introduction of embellished designs within Casio’s women’s portfolio, adding a refined aesthetic dimension without compromising everyday wearability. The watches are positioned to suit festive occasions, professional environments and daily use.
Commenting on the development, Takuto Kimura, Managing Director, Casio India, said, “India continues to be a key growth market for Casio. With this new locally manufactured lineup, we are deepening our focus on women consumers by offering watches that blend contemporary design sensibilities with everyday functionality. By broadening our women’s portfolio, we aim to deliver greater choice and stronger emotional connect, reinforcing our commitment to empowering women with timepieces that reflect their confidence and versatility.”
Manufactured in India, the new models are expected to enhance availability and enable faster response to market demand, while adhering to Casio’s global quality benchmarks. The collection will be backed by targeted initiatives during the upcoming festive season.
The Made-in-India watches are now available across Casio Exclusive Stores and authorised retail partners nationwide.
