The company is looking to increase its presence in both metros and non-metros and take its total store count from 340 in FY26 to 705 by FY30
After posting Rs 2,342 crore revenue in the previous financial year (FY26), BlueStone Jewellery and Lifestyle, digital first, direct -to-consumer jewellery brand, is looking to touch the Rs 12,000 crore revenue mark by the fiscal year 2030, the company said in its investor presentation.
The company posted a compound annual growth rate (CAGR) of 83 per cent between FY22 and FY26 and is now looking at achieving a CAGR of 50 per cent till FY30, with same-store-sales-growth contributing 30 per cent to it. On the other hand, it is looking to drive the remaining 20 per cent growth from new store additions.
BlueStone is looking to increase its presence in both metros and non-metros and take its total store count from 340 in FY26 to 705 by FY30. In its investor presentation, the company added that it has been increasing its store count rapidly as 54 per cent of its stores are less than three years old. The company is looking to fuel the expansion through Fofo (franchise-owned-franchise operated) stores.
The company emphasised that its average order value (AOV) grew at a CAGR of 27.5 per cent over the last four financial years to reach Rs 66,000 in FY26 from Rs 32,000 in FY22. Revenue from repeat customers also rose to 54.5 per cent in FY26 from Rs 32 per cent in FY22.
“We are a uniquely positioned scaled player in the category with our truly omnichannel customer experience and vertical integration that drives design differentiation. We are entering FY27 with superior exit growth rates (as seen in Q4FY26) and continue to be deeply focused on execution to expand consumer wallet share as well as bring in new consumers into our fold,” Gaurav Singh Kushwaha, Chief Executive Officer (CEO), BlueStone, said at the time of results.
The company delivered 49 per cent revenue growth for the fourth quarter driven by strong SSSG momentum of 34 per cent YoY. The operating leverage in the business continued with Ebitda margin improvement over last year. FY26 was a milestone year with the company reporting its first full year of positive net profit.
