The luxury streetwear label founded by Virgil Abloh enters India through an exclusive partnership with Brand Concepts, marking a new chapter in fashion retail
Brand Concepts, a leading Indian licensee for premium and lifestyle fashion brands, has announced an exclusive strategic partnership with Off-White™, the globally renowned luxury streetwear label founded by the late designer Virgil Abloh.
The collaboration marks Off-White’s debut in India, bringing its signature design language and street-culture-inspired aesthetic to a rapidly evolving consumer market.
“Bringing Off-White™ to India is a testament to our commitment to offering the best of global luxury fashion,” said Abhinav Kumar, Co-founder & CEO of Brand Concepts. “Off-White’s innovative spirit resonates strongly with Indian consumers, and this partnership will create a new benchmark for luxury streetwear in the country.”
As part of its launch strategy, Brand Concepts will establish immersive flagship Off-White™ standalone stores in key metros, supported by placements in select luxury multi-brand outlets and a digital-first approach. This omni-channel rollout is designed to capture India’s next generation of fashion-forward consumers.
“Off-White™ represents a cultural movement as much as a fashion label,” added Prateek Maheshwari, MD of Brand Concepts. “We are honoured to bring its distinct vision and creative energy to India.”
The move comes amid a growing appetite for premium and luxury fashion in India, particularly among younger consumers seeking authenticity, innovation, and global design trends.
By introducing Off-White™, Brand Concepts strengthens its position as a gateway for global brands entering India’s thriving luxury market, while aligning with the legacy of Virgil Abloh’s creative philosophy.
