More than 500 Decathlon products to be available on FirstCry’s platform
Decathlon Sports India has partnered with FirstCry to offer its range of children’s sports products on the ecommerce platform, expanding the sports retailer’s reach among families across India. Under the partnership, FirstCry customers will have access to more than 500 Decathlon products, including apparel, footwear, accessories and sports essentials. The range covers categories such as skating, swimming, badminton, tennis, football, cricket, cycling, fitness and outdoor sports.
The partnership gives Decathlon access to FirstCry’s more than 25 million registered users across metropolitan, tier 2 and 3 markets. The companies said the tie-up will improve access to sports products for children across a wider customer base.
“Children today have an incredible array of opportunities to explore new interests and activities. Through this collaboration, Decathlon Sports India and FirstCry aim to support parents in encouraging movement, play and active participation in sports. We believe physical activity is key to holistic wellbeing, fostering not just fitness, but confidence, mental clarity, and social growth. Our goal is to bring high-quality sports gear closer to families, ensuring every child has the tools for all-round development through a convenient and seamless shopping experience,” Sankar Chatterjee, CEO, Decathlon Sports India, said.
Supam Maheshwari, CEO and founder, FirstCry, said the partnership adds Decathlon’s sports range to the products available to parents through its platform.
