Shoppers can expect curated trends, top brands, and influencer-led engagement as Flipkart’s End of Season Sale 2025 goes live nationwide
Flipkart, India’s leading ecommerce platform, has officially kick started its much-anticipated Fashion End of Season Sale (EOSS) 2025, promising an unmatched fashion experience to millions of shoppers across the country. Starting today, the event showcases over 7.5 lakh styles from 400+ top brands, including household names such as Titan, GAP, Calvin Klein, Libas, Levis, Safari, Asics, and Puma.
With over 70,000 brands and sellers participating, the sale covers fashion, beauty, and lifestyle segments, and is expected to attract more than 200 million visits. Customers across all serviceable pincodes will have access to over 1,000 curated trends—ranging from baggy bottoms, retro runners and utility fits to soft bloom prints and relaxed silhouettes—tailored for a highly personalised shopping experience.
Flipkart’s Gen Z-focused vertical, Spoyl, has launched 80,000+ new styles, including trendy partywear and seasonal essentials. The platform is also seeing strong growth in premium product categories, with branded accessories and premium apparel witnessing a significant uptick. D2C fashion collections have expanded threefold, growing 60% year-on-year.
Consumers can explore trending women’s fashion such as indie-print ethnic sets, bold floral sarees, Korean-inspired styles, and wide-leg jeans. Men can choose from oversized tees, textured shirts, baggy jeans, and checkmate prints. Popular trends like ‘folklore ethnic’ sets, ‘white-out’ shoes, ‘colour pop’ luggage, and ‘buckle wear footwear’ are also gaining traction.
“This year’s EOSS reflects our mission to democratise fashion for every Indian,” said Kunal Gupta, Vice President, Flipkart Fashion. “From Gen Z styles on Spoyl to premium selections across apparel and accessories, we’re delivering deeply personalised, tech-enabled fashion experiences that offer both value and variety.”
Flipkart is also expanding its creator-led marketing ecosystem, with affiliate influencer programmes, branded hauls, and EOSS Pop-Up events across metro cities. Two new TV commercials have been rolled out to highlight the endless scroll-worthy deals available during the sale.
The 2025 edition of Flipkart’s End of Season Sale not only reaffirms the platform’s fashion leadership but also promises to reshape the way India shops for style—making it trendier, more accessible, and highly engaging.
