De Beers-backed jewellery brand expands its India retail footprint with its first South India outlet in Bengaluru, taking its store count to eight and targeting 20 locations by the end of
2026Forevermark Diamond Jewellery, part of De Beers Group, has entered the South Indian market with the opening of its first store in Bengaluru, taking its retail network in India to eight outlets as the company accelerates its expansion in the country’s premium jewellery segment.
Located at Phoenix Mall of Asia, the Bengaluru outlet marks the brand’s first physical presence in South India. The company said it plans to expand its retail network to 20 stores across India by the end of 2026, building on the response since it began its retail operations in September 2025. The expansion comes as South India remains one of India’s largest jewellery markets, supported by strong consumer demand for natural diamonds and increasing spending on luxury products. Bengaluru has emerged as a key market, driven by rising disposable incomes and a growing base of affluent professionals and entrepreneurs.
“The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalised retail experience closer to discerning consumers in the region. Since launching our retail journey in September 2025, we have expanded to eight stores across India & strengthened our ecommerce platform, reflecting the strong consumer response to our brand and collections. The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year,” said Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India.
The Bengaluru boutique features Forevermark’s portfolio of natural diamond jewellery, including the Icon, Avaanti and Millemoi collections, along with solitaire, bridal and high jewellery offerings. The store is also the first in the brand’s network to feature an “Endless Aisle” digital platform, enabling customers to browse a wider catalogue beyond products displayed at the outlet.
The company is offering introductory customer benefits for a limited period following the opening, including purchase vouchers and an enhanced gold exchange programme.
